Use creative media production to showcase recent projects to be used online and across social media. Our key objective was to create a portfolio of recent projects to impress future clients.

First impressions count, and landing page videos are no different. With only seconds to convert a viewer, the video must be concise and to the point. To keep your viewer fixed, include the following;

To understand the power of thumbnails, head over to YouTube and see what successful channels are doing. You’ll notice bold text, contrast and an eye-catching image. This is tried and tested, a formula that works. Try to replicate your favourite channels.

Schema mark-up is the way your page appears in a google search. For example, your listing can include reviews, video or images. A scheme mark-up, otherwise known as a google rich snippet, can increase the click-through rate.

Check out: Yoast Video SEO

As a video producer, video codecs are familiar turf. Recently, we switched to using h.265, otherwise known as HEVC. HEVC can reduce the file size by up to 50%, with no reduction in image quality. Fast load speed is essential; for user experience and Google ranking.

A transcribe allows Google to interpret your video. Likely, a rich source of scrapable data for Google to index your page. Google can now find and list a specific part of a video which is relevant to a search. To interpret the content of the video, Google needs a transcribe.